Bachelor of Science in Digital Marketing
Program Overview
Our Bachelor of Science in Digital Marketing program bridges theoretical knowledge with real-world applications. If you’re passionate about understanding and improving the digital presence of organizations, Newberry College’s online digital marketing program will prepare you for an impactful career in the digital marketing field.
Admission Requirements
- Official transcripts
- Freshman students must provide a high school transcript or equivalent (GED)
- Transfer students must provide transcripts from all previously attended colleges or universities. If the student has not successfully completed 28 college credits, they will be required to provide their high school transcript.
- Minimum GPA requirement: 2.0 on a 4.0 scale
Learning Path
The digital marketing online degree program requires 120 total credit hours. 45 credit hours in major/related coursework, including courses such as:
- ACC 210 Principles of Financial Accounting
- BUA 101 Introduction to Business
- BUA 210 Business Law
- BUA 220 Principles of Marketing
- COM 241 Introduction to Public Relations
- DGM 101 Introduction to Digital Marketing
- DGM 102 Career Navigation and Exploration in Digital Marketing
- DGM 202 Social Media Marketing, Brand Awareness and Engagement
- DGM 203 Going Viral and Growth Marketing
- DGM 300 Lifecycle and Email Marketing
- DGM 301 Digital Marketing Analytics and Experimentation
- DGM 490 Capstone: Growth Marketing and Multi-Channel Marketing
Core Curriculum Requirement:
31‑32 credit hours
Additional Electives:
40‑41 credit hours
Total Required Credit Hours Needed for the Program:
120 credit hours
Tuition and Financial Aid
Tuition Rate: $405 per credit hour
Included Fees / Costs:
- Application fee — No fee to apply
- Student Services fees — included in tuition
- Course Resource fee —included in tuition
- Testing fees — included in tuition
Other Expenses:
- Books and Supplies —varies by course; approx $100-$300 per course
- Transcript fees (for transferring schools) —varies by institution; typically $20-$30 per school
Financial Aid and Grants:
- Explore eligibility for South Carolina Tuition Grant
- Complete the Free Application for Federal Student Aid (FAFSA)
- Newberry College school code: 003440
Career Possibilities
Graduates of the program may pursue roles such as:
- Digital Marketing Specialist
- Digital Marketing Manager
- Corporate Communications Strategist
- Media Relations Manager
- Director of Communications
- Social Media Specialist
- Social Media Manager
